Experience a tradition that’s been brightening the community for over a century. The Luther Burbank Rose Parade & Festival brings people together to celebrate the vibrant spirit of Sonoma County. The parade begins at 10 a.m. down 4th Street with festival immediately to follow around 11:15 a.m. at the Old Courthouse Square. The event unites local businesses, organizations, schools, and performers to showcase their talents and share what the community means to them. Saturday, May 17. Downtown Santa Rosa. Learn more at lbroseparade.com.