Skip to main content

Sonoma Family Life Magazine

Rose Parade Makes its Return

The Luther Burbank Rose Parade and Festival will return after a five-year absence. While Burbank, a famed horticulturist, took part in the event as early as 1914, the annual tradition began in 1894 with the first Rose Carnival. It continued until 1926 when it was canceled due to Burbank’s death. A longer hiatus was observed during the World Wars. The Junior Chamber of Commerce ‘Jaycees’ revived the event in 1950, renaming it in honor of Burbank. The annual event draws local school marching bands, floats built by community and service organizations, equestrian teams, and units honoring local veterans. This year’s theme, “Trek Thru Time,” celebrates the past, present, and future of Sonoma County. The parade, which organizers hope will last about one hour, will lead to an expanded festival featuring free activities for all ages, live local performers, local food and drink, games and more. Saturday, May 18. 10 a.m. Courthouse Square, Downtown Santa Rosa. lbroseparade.com.